DIGITAL MARKETING FREELANCER
Currently available for new projects
Helping businesses turn website visitors into customers
Strategic websites, SEO and conversion-focused copywriting designed to attract the right audience and generate more enquiries.
HENSTRA
Marketing
SERVICES
Helping businesses grow through strategic digital marketing.
Struggling to get found on Google, , show up in AI-powered search or convert website visitors into enquiries? I help businesses improve their online visibility, strengthen their messaging and optimise the customer journey to support long-term business growth.
SEO & AI Visibility
Improve your visibility across search engines and AI-powered search through technical SEO, keyword research and on-page optimisation.
Conversion Copywriting
Clear, persuasive website copy that builds trust, communicates your value and encourages visitors to take action.
Marketing Strategy
Tailored marketing strategies that align your website, messaging and customer journey to support long-term business growth.
CASE STUDIES
Selected Work
A selection of projects demonstrating how strategic marketing, SEO and conversion optimisation help businesses grow.
PROJECT OVERVIEW
A Brush with Fun
Improved the website's visibility, messaging and customer journey for an art therapy business. Through SEO, strategic copywriting and website optimisation, the website was redesigned to attract more qualified visitors and increase enquiries.
Results
#1
Google Ranking
12-week
Programme Booked
SEO
Strategy Built
UX
Improved Journey
Leads
Qualified Enquiries
Before & After
Homepage
Before
After
About Page
Before
After
Services
SEO Strategy
Website Optimisation
Copywriting
Customer Journey Optimisation
Conversion Optimisation
Marketing Strategy
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PROJECT OVERVIEW
Counselling & Wellness Practice
Optimised a counselling and wellness website to improve search visibility, strengthen messaging, and create a clearer customer journey. Through SEO, strategic copywriting and website optimisation, the website began attracting organic traffic and ranking for high-intent search terms.
Results
#1
Google Ranking
84
Search Impressions
Organic
Google Clicks
Keywords
Multiple Rankings
Website
Optimised
Before & After
Homepage
Before
After
Service Page
Before
After
Services
SEO Strategy
Website Optimisation
Copywriting
Customer Journey Optimisation
Keyword research
Google Search Console Set Up
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PROJECT OVERVIEW
Hospitality Brand & Pre-Launch Strategy
Developed the brand, website and marketing foundations for a new hospitality concept during its pre-launch phase. The project combined positioning, website development, SEO, copywriting and content strategy to create a cohesive digital presence ready for launch.
The business ultimately did not proceed to launch.
Project Outcomes
Brand
Positioning Built
Website
Launch-Ready
SEO
Foundations Built
Content
Strategy Created
Launch
Strategy Prepared
Project Showcase
Homepage
Hero & Brand Positioning
Atmosphere & Storytelling
Service Page
Unique Selling Points
Email Capture Strategy
Services
Marketing Strategy
Brand Positioning
Website Development
SEO
Copywriting
Content Strategy
View Full Case Study
READY TO GROW?
Let’s turn your marketing into a clearer path for growth.
Whether you need a stronger strategy, better online visibility or support figuring out your next move, let’s talk about where your business is now and where you want to take it.
Response time: within 1 business day